I’m a huge fan of WooCommerce. But something just like WordPress is an overkill for a site, so WooCommerce is an overkill for E-Commerce.
Enter Exchange from iThemes. An E-commerce theme with the tagline: “Simple ecommerce for WordPress“.
What they’ve done, they’ve done right:
- An on site shopping cart
- Coupons
- Digital downloads
- PayPal and Stripe by default (free addon for Stripe)
- Customer integration with Mailchimp (paid addon)
- You get a free e-commerce book
I haven’t used it yet, but for my next simple E-commerce site, I plan to. I’m most curious how it integrates with non iTheme themes.
WordPress Educator Zac Gordon 
Oh man thank you so much for this post – I’ve been using WooCommerce and feeling like I’m on a tech high one minute and a tech low when I hit a brick wall the next – so many great things yet so many limitations for a non-coder. Definitely interested in a truly simple & straightforward ecommerce method. Outside USA, PayPal is just very risky so other gateways have to be part of the solution, and iThemes looks so promising!
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You nailed it Rob! You go from feeling WooCommerce is super easy to use to what the F?*!. Looking forward to hearing your thoughts on iTheme’s solution.
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Hey Zac. First let me say that your tutorial on Treehouse is worth the price of admission alone. As for ecommerce, I felt the same way – with WooCommerce I kept thinking – Am I missing the simplicity thing here? Exchange does look promising, but it looks like it has some growing to do. I have Ecwid to be my solution at the moment. It does its ecommerce thing and lets WordPress do its blogging thing. Plus I can use the same cart on multiple stores which is a great feature for sites with multiple domains and landing pages.
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Thank you for the compliment on the TH videos!!! 🙂
I haven’t seen Ecwid before, but it’s on my radar now 🙂 Thanks!!
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