Premium themes are becoming more and more complex. Many themes come with their own theme options, and many theme options have tons of settings that you really have to explore to figure out what’s where.
Then it’s another adventure figuring out how to add content to unique or custom places within the theme.
I have felt for a long time, and still do, that being able to setup and customize WordPress themes is a skill set in and of itself.
WordPress Educator Zac Gordon 