Custom post types and fields have been out for a while and the plugin market for them has gotten to the point where there are two strong options: Custom Post Types UI and Advanced Custom Fields. Why no one has made an awesome plugin that combines these has baffled me. Thanks MasterPress for changing this.
MasterPress serves as a complete custom content solution with a couple extra bells and whistles. You should check out the talk from MasterPress’s developer, Travis Hensgen.